{"id":5039,"date":"2014-07-31T12:52:10","date_gmt":"2014-07-31T11:52:10","guid":{"rendered":"http:\/\/www.next-action.co.uk\/?p=5039"},"modified":"2014-07-31T12:52:10","modified_gmt":"2014-07-31T11:52:10","slug":"next-action-associates-a-new-suit-of-digital-clothes","status":"publish","type":"post","link":"https:\/\/www.next-action.co.uk\/2014\/07\/31\/next-action-associates-a-new-suit-of-digital-clothes\/","title":{"rendered":"Next Action Associates: A new suit of digital clothes"},"content":{"rendered":"

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Those of you who have visited our website, www.next-action.co.uk<\/a>, since Friday last week will have noticed that we\u2019ve changed, well, pretty much everything.\u00a0 New branding, new navigation, the lot.\u00a0<\/strong><\/p>\n

Now such a dramatic change wasn\u2019t undertaken lightly, and this week I\u2019ll use my blog spot to talk about the top ten reasons behind the big change:<\/p>\n

10) \u00a0\u00a0\u00a0\u00a0We want to be<\/strong> there for you, wherever you are<\/strong> \u2013 over the last several years we\u2019ve been seeing a steady rise in the number of people who access our site from mobile devices, mostly smart phones. Our old site was optimized for computer-based browsers, which meant that those of you accessing it on your mobile were probably doing a lot of pinching to zoom, or squinting, or both.\u00a0 The new site uses \u201cresponsive design\u201d, so it works well whether you\u2019ve got a 28-inch monitor or a 5-inch mobile screen.<\/p>\n

9) \u00a0\u00a0\u00a0 Quick, what\u2019s relevant?<\/strong>\u00a0 \u2013 we\u2019ve reorganized the home page so it\u2019s clearer where you can find things of interest. Already know something about GTD?\u00a0 Start with the links in the \u201cFamiliar with GTD?\u201d section. Are you a GTD newbie? Check out the resources for individuals and companies in the \u201cNew to the Getting Things Done?\u201d section.<\/p>\n

8)\u00a0\u00a0\u00a0\u00a0Keeping up with David Allen<\/strong> \u2013 the David Allen Company re-branded a few months ago, and as their exclusive certified partner in the UK and Ireland, we wanted a brand that was simpatico with theirs. \u00a0Our new brand is inspired by and sits comfortably with their new one. \u00a0A bit bolder, a bit more expansive, a bit more GTD.<\/p>\n

7)\u00a0\u00a0\u00a0\u00a0 Sibling rivalry<\/strong> \u2013 our sister company in the German-speaking world, Next Action Partners, has\u00a0 had a snazzy new brand since they launched their brilliant website back in the Spring (have a browse at www.next-action.de<\/a> if you\u2019re curious and\/or you\u2019d like to try out your German). By comparison, we were starting to feel a bit like Cinderella before the ball. Our new site lets us hold our heads high when we\u2019re on web conferences with our colleagues in Berlin.<\/p>\n

6)\u00a0\u00a0\u00a0\u00a0 We\u2019re celebrating our 5th<\/sup> year<\/strong> \u2013 hard to believe, but we\u2019re now five years old.\u00a0 In a world where most companies don\u2019t make it past year two, five is quite a milestone.\u00a0 The new brand and site are candles on the birthday cake.<\/p>\n

5) \u00a0 \u00a0 Re-branding feels good<\/strong> \u2013 having a new brand feels like changing your wardrobe. Or having the kitchen re-done. Or buying a new car. You get the idea.<\/p>\n

4)\u00a0\u00a0\u00a0\u00a0 Hey, look me over (again) <\/strong>\u2013 we\u2019re hoping lots of people who knew the old site but haven\u2019t visited us for a while will pay us a visit.\u00a0 If that\u2019s you, please do drop in.<\/p>\n

3)\u00a0\u00a0\u00a0\u00a0 Provide a platform for features and expansion<\/strong> \u2013 we\u2019ve built the new site on the latest flexible internet technologies.\u00a0 So we\u2019re confident that when that next tech trend hits, (larger mobile screens, anyone?) we\u2019ll be ready.<\/p>\n

2)\u00a0\u00a0\u00a0\u00a0 Built on solid foundations<\/strong> \u2013 it\u2019s all behind the scenes, but the engine room of the new site makes it more responsive, reliable, and generally whizzier than ever.<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0 Feedback:<\/strong> musicians hate it, we love it<\/strong> \u2013 we\u2019ve put a lot of time and effort into the new site, and we\u2019re hoping you\u2019ll find it helpful, engaging, and informative. \u00a0If you have some feedback, whether raves or rants, it will be gratefully received at info@next-action.co.uk<\/a>.\u00a0 We\u2019re already thinking about the next version of the site, and your thoughts will help us make it that much better.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Those of you who have visited our website, www.next-action.co.uk, since Friday last week will have noticed that we\u2019ve changed, well, pretty much everything.\u00a0 New branding, new navigation, the lot.\u00a0 Now such a dramatic change wasn\u2019t undertaken lightly, and this week I\u2019ll use my blog spot to talk about the top ten reasons behind […]<\/p>\n","protected":false},"author":2,"featured_media":4458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_eb_attr":"","gtp_columnspro_styling":"{}","gtp_paragraph_styling":"{}","gtp_heading_styling":"{}","gtp_spacer_styling":"{}","gtp_video_styling":"{}","gtp_group_styling":"{}","gtp_cover_styling":"{}","footnotes":""},"categories":[18],"tags":[171,51,172,173,70,71],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/posts\/5039"}],"collection":[{"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/comments?post=5039"}],"version-history":[{"count":0,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/posts\/5039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/media\/4458"}],"wp:attachment":[{"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/media?parent=5039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/categories?post=5039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/tags?post=5039"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.next-action.co.uk\/wp-json\/wp\/v2\/yst_prominent_words?post=5039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}